Little Double Diamond ♦️ ♦️
$38.00
Designers across disciplines share strikingly similar approaches to the creative process, which we’ve mapped out as ‘the Double Diamond’.
Every design specialism has a different approach and ways of working, but there are some commonalities to the creative process. At the Design Council we like to illustrate this with our Double Diamond model, part of our Framework for Innovation.
Divided into four distinct phases – Discover, Define, Develop and Deliver – the Double Diamond is a simple visual map of the design process.
In all creative processes a number of possible ideas are created (‘divergent thinking’) before refining and narrowing down to the best idea (‘convergent thinking’), and this can be represented by a diamond shape. But the Double Diamond indicates that this happens twice – once to confirm the problem definition and once to create the solution. One of the greatest mistakes is to omit the left-hand diamond and end up solving the wrong problem.
In order to discover which ideas are best, the creative process is iterative. This means that ideas are developed, tested and refined a number of times, with weak ideas dropped in the process. This cycle is an essential part of good design.
Practical design methods – like user diaries, journey mapping and character profiles – move a project through the four phases of the Double Diamond. This forms part of our Framework for Innovation.
Leather adjustable collar. Please use with caution, not intended for human use. Collar is lined with embellishments, therefore, caution should be taken that embellishments are not involved in human consumption. Please take care and use caution with pets and small children.
©Design Council 2014
